Guide Humanize: How People-Centric Organizations Succeed in a Social World

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Human Element #1: Being Open

Consumers have become producers. Social media has helped us take agency in our decisions and the brands we choose to associate with.

Practitioners and Social Media | Reply-MC

Control is swinging back to the people, and it rattles the very bedrock of institutions that are slow to move away from their industrial heritage, weakening their position and influence in society. The smart companies are embracing the new social world. I have the distinct pleasure of sharing the stage with Jamie.

So I started scribbling the above list of how humanity has creeped out of the confines of the cold corporate petri dish through online social media, and how its unstoppable growth Like the the algae blooms in my swimming pool , is redefining the vary organizations whose DNA is programmed to control it. Evolution is a funny thing, especially in the corporate setting.

Practitioners and Social Media

The web was conceived in a bureaucratic lab, and its potential for human expression and transcendency quickly took root growing faster than any tool for global socializing in history. The tendrils of its power and influence creep like a vine on a lattice, and gently consume the rigid structures and hierarchy that our Jurassic companies have used for a century to control livelihoods. Each episode brings you the brightest content creators, advertising creatives, authors, screenwriters, makers, marketers, and brand raconteurs that show you how to craft and tell compelling brand stories that sell.

About Park Howell & The Business of Story

Howell learned all about this […]. Social media has taken on a life of its own, giving voice to and inspiring people around the world helping us all to transcend the command and control structures of corporations, bureaucracies, even entire countries See Arab Spring.


  1. humanize: Humanize Worksheet: How to Be Courageous.
  2. humanize: Humanize Worksheet: How to Be Courageous.
  3. Jamie Notter » Humanize.
  4. Humanize People Centric Organizations Succeed Social by Notter Jamie Grant Maddie!
  5. Humanizing corporations with social media!
  6. Gary Ni says:.

From my review of Humanize: […]. Try building brand awareness without being pushy.

How People-Centric Organizations Succeed in a Social World

Customers want to be treated as people, not just numbers in your revenue […]. And it may take decades for these ideas to evolve and for us to implement them well.

Applying the ideas in Humanize is a great first step. In this timely and important book, Grant and Notter provide a detailed model for making the humanization leap.

Jamie Notter and Maddie Grant, authors of ‘Humanize,’ to present opening keynote at Collective 2014

See what these experts have to say about Humanize: Marketingdirecto. Margie Clayman , LeadersWest. Jami Dix , Elements Partnership, St. Louis, MO.

Humanize People Centric Organizations Succeed Social by Notter Jamie Grant Maddie

Literary Lollipop. Humanize is a deep dive on the impact of social media on leadership and the challenges of harnessing the power of engaged people. Wherever you are in the organization, this book helps you figure out what you need to change and dares you to make it happen. Stimulating and well done! Praise for Humanize. Brown, technology consultant and blogger.